Friday, July 14, 2006

JASON GARFIELD & BLISS DISS

The lessons learned!

OK, did you see Chris Bliss 3 Ball juggling in the last post?
If not ... watch it now. Then ... watch the one below. It's Jason Garfield upstaging him.



Now you've seen them both?

Which did you prefer?

Why?

For me there is a huge difference ... but I guess it depends upon what you want and what you got out of them. And when we deliver something to people ... could be customers but also when we share anything with anybody, we are contributing to that moment. We are 'using' other people's time and should be aware of that.

When I watch entertainers, I hope that they have considered their audience. Maybe Chris and jason did that, and realised perhaps that their audiences are different. You see, I think Chris' original performance is not just better but miles better. Did you?

But why?

Several reasons:
1) He created it (and it shows)
Even if it were flawed, the originality is worth big points.
That in itself is a lesson worth noting. Don't wait until somebody else does it and then hope to match or even improve. People remember and credit 'primacy'.
Who was the second person to fly? Who was the second man on the moon? Who was the second person to do anything?

2) It's not about numbers
Some juggling is, but this is not. And I guess that's why some may just prefer Jason's, if thye are into more balls and the patterns this allows. And, especially at a juggling convention, that's an important factor. But I believe that at the end, the comments are about the juggler's prowess with numbers. More is not better. In fact it is limiting! The focus on dealing with the numbers doesn't allow for the range of expresion that Chris achieves.

3) It's about soul
And that's the main point. By limiting to basic numbers, Chris frees himself to inject another important factor; emotion. Chris' routine has heart and soul and full expression of him as a juggler and person. Jason delivers a very different message with his routine.
And the reason it 'shows' in the original is, of course, because the act of creation is inherent in the presentation. It's inseparable. You can see Chris' expression being delivered via juggling.

Are your customers, potential customers aware of who you are? DO you express your beliefs and attidude in what you do? One essential in establishing a relationship with others is creating rapport. If you reveal something about yourself in this manner, wouldn't this go a long way to building trust, likeability and rapport?

This doesn't mean juggling or even putting out videos of you at work (although that's an interesting strategy I will deal with later) but it may mean you could look at the text, the pictures, the graphics, the images on your publicity material and see what they reveal about you. If you can 'share' some personal emotions as Chris Bliss does, I believe that your personal and busines relationships would flourish.

For now.....

John Gordon
The Inside Out Coach
www.MagicWorks.co.uk

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